The ad was made with Google's Veo 3 video model in around two to three days, according to director PJ Accetturo, and that extremely reduced creation time and low budget has reignited the debate around AI in advertising; especially given the subsequent polemic quote by Accetturo: '95% of ads will be AI-generated in the next two years.'
Creating instructional media that effectively resonates with audiences requires both creativity and technical skills. The development of a promo video showcasing new features encourages exploration of various media techniques.
"We understood that what holds users back is not the technology, but the frictions in the usage model," says Freepik co-founder and CEO Joaquín Cuenca. "Instead of counting tokens or worrying about how many images they can generate, we want them to focus on creating."
A video production workflow is like a detailed roadmap that guides your project from kickoff to the final cut. It's a step-by-step system that helps you manage resources, hit deadlines, and maintain quality standards throughout the creation process.
As we continue to develop Video deluxe and Video Pro X, it is particularly important to us to provide users with a stable, powerful environment they can rely on, one that doesn't get in the way of new ideas, but inspires them.