"The more I looked at the Dell 16 Premium's beautiful facade, the more I wanted something... more," senior reporter Devindra Hardawar wrote. "It needs more usable ports, like HDMI and a full-sized SD card reader. It needs more useful function keys that are visible in bright light - and also stay in one place - so I can touch type more easily. And for the love of god, just give up on the invisible trackpad."
We live in an age of 'content', where everything we see is condensed into short-form quick snippets, with an emphasis on quantity over quality, but the Sleeper Co. is not on board. Sleeper Co. says quality is key, and somehow the team is still able to cook up a large quantity of quality footage, and this new video, in collaboration with Red Bull Media, shows what went down during the 2025 UCI Downhill World Cup in one rowdy edit.
The ad was made with Google's Veo 3 video model in around two to three days, according to director PJ Accetturo, and that extremely reduced creation time and low budget has reignited the debate around AI in advertising; especially given the subsequent polemic quote by Accetturo: '95% of ads will be AI-generated in the next two years.'
Creating instructional media that effectively resonates with audiences requires both creativity and technical skills. The development of a promo video showcasing new features encourages exploration of various media techniques.
"We understood that what holds users back is not the technology, but the frictions in the usage model," says Freepik co-founder and CEO Joaquín Cuenca. "Instead of counting tokens or worrying about how many images they can generate, we want them to focus on creating."
As we continue to develop Video deluxe and Video Pro X, it is particularly important to us to provide users with a stable, powerful environment they can rely on, one that doesn't get in the way of new ideas, but inspires them.