Jeffrey Katzenberg's investment firm WndrCo has co-led a $15.5 million funding round for Creatify, an AI video ad platform that generates high-performing ads with minimal traditional production. Founded by former engineers from Snap, Meta, and Airbnb, Creatify boasts $9 million in annual revenue in just 18 months. It provides tools like a library of AI avatars and a scriptwriting function, positioning itself as an accessible solution for businesses needing quick, cost-effective video ads. Katzenberg believes AI is crucial for modern advertising, keeping pace with the demand for rapid content production.
"I've spent my career looking for the tools that give storytellers an edge. That's why I'm excited about AI video... Traditional production just can't keep up, but AI can."
"I saw video's unique power to engage audiences at scale, but also how complex and out of reach video advertising can be for most businesses...an AI-driven platform aimed at simplifying that process."
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