"Instead, he found himself behind the camera, working as a producer and director on multicamera livestreams. But he finally decided to take the plunge after realizing that most of the dialogue around generative AI was being driven by the tech companies. "We need other people who are coming at it from more like a creator, like a producer perspective," he said."
"Originally, the idea was to talk about how to use AI. "I called my page showtoolsai because I was actually quite optimistic about AI and being able to use it ethically for video production." That idealism turned out to be short-lived, however. One of the things he quickly realized was that no one was really talking about the basics of even how to identify an AI video. "There's a need for this ... and I had all the requisite knowledge to do it," he said."
Jeremy Carrasco began posting to TikTok and Instagram in June and quickly grew audiences exceeding 300,000 followers on each platform. He uses social platforms to teach AI literacy, focusing on how to recognize AI-generated video and ethical uses of generative tools. His background includes producing and directing multicamera livestreams and an original interest in making YouTube videos. He launched the showtoolsai page initially optimistic about AI for video production but shifted toward demystifying AI after observing that most public dialogue was driven by tech companies and lacked creator-focused perspectives.
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