Meta's CEO, Mark Zuckerberg, envisions a future where artificial intelligence completely automates video ad production by the end of 2025. The company is already using AI to personalize ads, but aims to enhance its capabilities to generate ads from concept to assets autonomously. Despite some controversial AI-generated ads in the past, improving video quality suggests a future where AI could significantly reduce costs in advertising and potentially replace key roles in the industry.
By the end of 2025, Meta is aiming to provide brands with the AI tools they'll need to completely automate the advertisement production process.
As the quality of AI-generated video has continued to improve, it's become difficult to imagine that it won't eventually automate at least some critical roles in industries such as filmmaking and advertising.
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