#team-structure

#team-structure

Startups often make the mistake of hiring a growth team far too soon, said Meta's chief marketing officer, Alex Schultz. Schultz, speaking on an episode of the "Twenty Minute VC" podcast published Saturday, said that founders often rush to delegate growth when it should be their top priority. At companies with only a few hundred employees, the entire team should be focused on driving growth - not a specialized unit.

In many enterprise environments, when software delivery slows down, the knee-jerk response is to add people. More developers. More project managers. More oversight. But in most cases, this response leads to the opposite effect: increased misalignment, heavier process layers, and slower time to value. Progress tends to come from the way teams are structured and supported, rather than from their size.

"Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth?"

The Raptors' innovative approach under the new coach is characterized by a focus on winning through possession games, prioritizing defensive structure over individual scoring capabilities.