#skims

#skims

Economic uncertainty has pushed consumers to become far more selective with their spending, resulting in ongoing sales declines and reduced foot traffic for many retailers. This weakening demand has forced even the most established brands to close stores as they grapple with declining customer demand and the continued rise of online shopping. However, while many long-standing retailers struggle to stay afloat, a newer contender has emerged as a significant player in the industry.

Kardashian's ventures, including her cosmetics brand SKKN, have attracted young shoppers and benefited from her vast social media following. Similarly, other celebrity-backed brands have also drawn venture capital investment, as firms bet on the marketing power and built-in audiences of high-profile founders to drive consumer demand. Elf Beauty agreed to buy Hailey Bieber's makeup and skincare brand, Rhode, for about $1bn earlier this year, while Rihanna-backed Fenty Beauty and Khloe Kardashian's Good American have also drawn venture capital funding.

"That was just a fun idea that I had," Kardashian told . "There was a shoot, and someone wanted to, like, have hair down there once. And I was like, 'Couldn't this just be easy and have it on a thong?' And so we made that happen."

SKIMS is no stranger to daring underwear. Remember when the brand dropped bras with built-in faux nipples in 2023, a style which the label reimagined earlier this year by adding faux nipple piercings? Still, this is clearly SKIMS' most daring underwear yet. Crafted in an ultra-sheer G-string, it features 12 different merkin shade variations (from blonde to brunette) in two hairstyles: curly and straight.

You've probably heard of the British Entrepreneur Emma Grede because of Skims, the $4 billion shapewear company she runs with Kim Kardashian. She's also invested in other brands with the family, such as the cleaning products company Safely and Kylie Jenner's clothing line, Khy. And the growing empire can all be traced back to one phone call she made to Kris Jenner that changed everything.

These past few years, style savants have taken to showing theirs off, whether under see-through fabrics or skipping traditional clothes altogether, instead substituting boudoir options for tops or pants. Fashion's trendsetters, however, took lingerie dressing a step further. Rihanna, for example, matched her cheeky thong to her shoes, and Elsa Hosk turned her striped co-ords into a three-piece set by wearing a bra in the same pattern. Julia Fox, meanwhile, took the beauty route and matched her brassiere to the shade of her lipstick.

"Unveiling such a luxurious collection with Roberto Cavalli is incredibly exciting. This partnership merges both brands’ strengths to celebrate unique beauty and curves."

When somebody talks to me about their work-life balance in an interview process, I'm like, 'Something is wrong with you,' Grede told Bartlett, calling it a red flag to bring up in a job interview.