"SKIMS is no stranger to daring underwear. Remember when the brand dropped bras with built-in faux nipples in 2023, a style which the label reimagined earlier this year by adding faux nipple piercings? Still, this is clearly SKIMS' most daring underwear yet. Crafted in an ultra-sheer G-string, it features 12 different merkin shade variations (from blonde to brunette) in two hairstyles: curly and straight."
"The minute-long clip was inspired by old-timey game show competitions. Three contestants joined "Does The Carpet Match The Drapes?" in which a host asked the audience members what color they thought the hair-down-there would be. In the video, all contestants wore teeny LBDs and revealed their merkins by pulling their skirts up. In a cheeky twist, the audience didn't get any color right; none "matched the drapes.""
Kim Kardashian's SKIMS released the "Ultimate Bush" panty, a faux pubic-hair G-string available in 12 merkin shades and two textures: curly and straight. The product aims to let wearers experiment with different pubic hair colors and styles without permanent commitment. The campaign video mimics vintage game shows, featuring contestants revealing merkins during a "Does The Carpet Match The Drapes?" segment where audience guesses fail. SKIMS previously released other provocative lingerie including bras with faux nipples and faux nipple piercings. The merkin panty is marketed as playful and empowering, aligning with growing pubic hair positivity conversations on social media.
Read at Bustle
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