"Work-life balance is your problem, not the employer's responsibility": Skims co-founder Emma Grede's claim is sparking controversy

Emma Grede, co-founder of Skims, controversially stated on 'The Diary of a CEO' that work-life balance is an individual's responsibility, not an employer’s. She expressed concern about potential employees who prioritize work-life balance, calling it a red flag. Her comments sparked debate, particularly as women, Skims' primary audience, often face greater challenges balancing work and family roles. Research indicates women spend more time on caregiving and housework, and many still experience significant barriers, even when their pay is comparable to men’s. Grede's remarks could alienate this demographic.

When somebody talks to me about their work-life balance in an interview process, I'm like, 'Something is wrong with you,' Grede told Bartlett, calling it a red flag to bring up in a job interview.

Grede's comments feel problematic because Skims is marketed primarily to women, who still bear a heavier load than men in balancing work and family.

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