"You've probably heard of the British Entrepreneur Emma Grede because of Skims, the $4 billion shapewear company she runs with Kim Kardashian. She's also invested in other brands with the family, such as the cleaning products company Safely and Kylie Jenner's clothing line, Khy. And the growing empire can all be traced back to one phone call she made to Kris Jenner that changed everything."
"It was in 2015, and Grede had built her own entertainment and talent agency, Independent Talent Brand, which saw her jetting between London and LA. "I knew every manager, agent, publicist, lawyer in Hollywood, that was my job," Grede recalls in an exclusive interview with Fortune. And it put her in the perfect position for pitching her new idea: a radically inclusive denim brand tailored for women who'd been overlooked by mainstream fashion. In her mind, she'd already picked the perfect partner for the brand: Khloe Kardashian, who "embodied that idea right from the beginning.""
Emma Grede created an entertainment and talent agency, Independent Talent Brand, and split time between London and Los Angeles. In 2015 she conceived a radically inclusive denim brand aimed at women overlooked by mainstream fashion. She identified Khloe Kardashian as the ideal partner who embodied the brand's mission. Lacking prior fashion experience and an established relationship, she proactively phoned Kris Jenner to secure a meeting and fast-tracked a flight to Los Angeles. That decisive action led to forming the partnership and launching Good American. Grede later invested with the Kardashian-Jenner family in ventures including Skims, Safely, and Khy.
Read at Fortune
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