#lingerie

#lingerie

Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.

The Khy founder showed that her PFW beauty and figure-hugging undergarments aren't playing second fiddle (and, arguably, can make the lewk come to life) as she dropped some lingerie photos on Instagram. Documenting her first day in Paris, she got ready for her first star-studded fashion showcase with the help of her glam squad - and the process was too good not to share on the grid.

31Strappy Lace Panties That Look Expensive, But Aren't Thanks to their strappy design and scalloped floral lace, these cheeky panties will look like they cost a lot more than you spent. According to reviewers, they're also shockingly comfortable, which isn't surprising given that they're soft and stretchy with an elastic waistband that stays put and doesn't roll. Available sizes: Small - XX-Large Available styles: 17

Hadid graced V's latest cover on Aug. 20 in an array of vintage-inspired looks, with her wardrobe provided entirely by Miu Miu. For V, Hadid ditched her wartime finger waves in exchange for a more mod aesthetic. In the cover photo, she donned a fitted red cap with seductive netting draped over her eyes. The rest of her look embraced the same cherry palette, including her lip and nail color.