#lingerie

#lingerie

Starting as an Instagram account focused on body confidence, Lemonade Dolls is one of my favourite lingerie brands because of its inclusive sizing, quality fabrics and designs that prioritise you. This pink bralette is a brand signature, with a flattering plunge neckline, and made with recycled nylon and stretch lace that feels light against the skin. It's available in both standard and fuller-bust fits, with the latter (D-DD to FF-G) subtly adjusted to offer more support without ruining the style,

If you haven't yet found the perfect sexy Valentine's Day boudoir 'fit, don't panic; Lovehoney is offering majorly steep discounts of up to 70% off sitewide. The brand has tons of styles that can be on your doorstep by V-day. Whether you feel your hottest in a crotchless lace teddy, a strappy cage bra, or something more classic, Lovehoney has a stunning range of pieces that'll match your particular sexy vibe - and arrive in time for your Valentine's Day celebration.

You know someone is an A-list celebrity when they bag a Valentine's Day campaign. (Think: Hailey Bieber for Victoria's Secret, Millie Bobby Brown for Florence by Mills, and Sydney Sweeney for SYRN.) Elsa Hosk, however, proved her fashion-girl supremacy by fronting not one, but two separate V-Day shoots for Alo Yoga. And the second one, which dropped on Tuesday, Feb. 3, was much, much spicier than the last.

When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.

The Euphoria actor took the style world by storm when she announced SYRN (pronounced "sy-ren") a day before its official launch on Wednesday, Jan. 28. On the website, it's cheekily described as, "From the heart, brains, and boobs of Sydney Sweeney." Proving she's a shrewd businesswoman, Sweeney starred in SYRN's initial campaign and guaranteed it made a splash. The power move is a page straight out of Rihanna's and Kim Kardashian's playbooks, who both tend to front Savage X Fenty and SKIMS materials, respectively.

Imagine a scenario where you've developed some ingenious new widget that costs millions of dollars to design, produce and bring to market. You could have quit numerous times. You probably wanted to, because there's a new season of The Traitors and you have to catch up. But you never surrendered. You persevered, and your brilliant invention is ready for the world. All you have to do now is convince a society besieged by a nonstop cavalcade of crises to care.

Despite the ever-evolving styles of lingerie, it can feel like an uphill battle to find pieces hot enough to show off without completely sacrificing comfort. The answer: Love + War's Cotton Bamboo Collection. Modern and sexy, it marries dreamily soft fabric with lingerie style, delivering bras and undies that look as good as they feel. Crafted from a lightweight blend of cotton and bamboo, with just enough stretch to ensure a shape-hugging fit, the collection is oh-so-soft, breathable, and cloud-like

Back in 2012, the supermodel began her transition to super-mogul status, launching a self-designed lingerie collaboration with the iconic British retailer, Marks & Spencer. Over a decade later, the M&S Rosie collection has become ubiquitous - Marks & Spencer reports that one item from the line is sold every 30 seconds - and Huntington-Whiteley continues to rock the label. In a recent Instagram post, she modeled a lacy look from the line and tied it all together with a bow.

Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.

31Strappy Lace Panties That Look Expensive, But Aren't Thanks to their strappy design and scalloped floral lace, these cheeky panties will look like they cost a lot more than you spent. According to reviewers, they're also shockingly comfortable, which isn't surprising given that they're soft and stretchy with an elastic waistband that stays put and doesn't roll. Available sizes: Small - XX-Large Available styles: 17

Hadid graced V's latest cover on Aug. 20 in an array of vintage-inspired looks, with her wardrobe provided entirely by Miu Miu. For V, Hadid ditched her wartime finger waves in exchange for a more mod aesthetic. In the cover photo, she donned a fitted red cap with seductive netting draped over her eyes. The rest of her look embraced the same cherry palette, including her lip and nail color.