Advertisements for lingerie have traditionally presented an idealized and unrealistic version of the female form.
While some consumers appreciate the focus on 'imperfections' like stretch marks, others criticize the perfection and uniformity of these marks in marketing materials.
Newer underwear brands are challenging traditional beauty standards and embracing more diverse representations of bodies. [ more ]
Negative Underwear's decision not to retouch women's bodies in marketing materials initially proved successful, with the brand's first run selling out in two weeks.
Some consumers criticized Negative Underwear's ad featuring stretch marks, claiming they appeared too perfect and uniform.
In recent years, underwear brands have shifted towards embracing perceived imperfections like stretch marks in their marketing campaigns. [ more ]