Skims, co-founded by billionaire Kim Kardashian, has signed a lease for its first UK standalone store on Regent Street, set to open in summer 2026. Taking over the former Ted Baker location, the store aims to provide an immersive retail experience for its diverse range of shapewear, loungewear, and underwear. Skims has already achieved notable success with a $750 million revenue in 2023 and partnerships with various celebrities. The opening underscores the brand's growth and Regent Street's status as London's lifestyle destination.
Skims' chief commercial officer Robert Norton highlighted that opening in London's Regent Street marks a landmark for the brand, combining global prestige with a vibrant history for a retail experience.
Skims co-founder, reality star Kardashian, and entrepreneur Jens Grede, aimed to change the shapewear market since 2019 with inclusivity and diversity in their product offerings.
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