Skims, the shapewear brand co-founded by Kim Kardashian, is expanding into the UK with its first permanent retail location on Regent Street, set to open in summer 2026. This follows the brand's successful growth in the UK through pop-ups and collaborations with local icons. The lease on the former Ted Baker store signifies a strategic move to enhance retail diversity in the area, which has been noted for attracting global brands. Skims aims to create an immersive shopping experience in its new UK flagship store.
'Welcoming Skims in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street's position as London's premier lifestyle destination, the arrival of Skims highlights the area's sustained attractiveness for global brands.'
'Opening our first UK store on London's iconic Regent Street is a landmark moment for SKIMS. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience.'
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