The new Skims Team USA collection is the 'Juicy Couture' of Olympic partnerships
Briefly

The new Skims Team USA collection is the 'Juicy Couture' of Olympic partnerships
"This year's collection includes everything from Americana-themed panties to cozy pajama sets, tasteful sweaters, menswear, and accessories. The collection will be available to average folk starting on January 8 at Skims.com and some Skims flagship stores, with prices ranging between $20 and $88. Compared to previous collaborations, this year's launch isn't exactly reinventing the wheel. However, sprinkled throughout the more standard offerings are a few items that feel like Juicy Couture turned sporty-and for Skims, those pieces make complete sense."
"For years, Team USA's Olympic aesthetic has largely been defined by its ultra-preppy, buttoned-up collaboration with Ralph Lauren, which has officially helmed the country's ceremony outfits since 2008. Other brands, like J. Crew, have worked on more casual takes on Olympic apparel (see this year's '70s-inspired collection), but Skims has led the charge on some of the most approachable Team USA gear in recent years, bringing its quintessential focus on minimalist silhouettes and soft fabrics to each new collection."
Skims outfits American Olympic and Paralympic athletes for a fourth consecutive Games, extending partnerships from Tokyo 2020, Beijing 2022, and Paris 2024 to Milano Cortina 2026. The capsule includes Americana-themed panties, cozy pajama sets, sweaters, menswear, and accessories, and will be sold to the public starting January 8 at Skims.com and select flagship stores with prices between $20 and $88. The collection largely follows Skims' minimalist loungewear approach with staples like ringer tees, undies, tank tops, flannel sleep shorts, and wool crewnecks, while adding a few Juicy Couture–inspired sporty pieces for a cheekier edge.
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