You can never have too much of a good thing, the saying goes. For months now, Americans treated protein that way. What started as a fringe supplement used mostly by "gym bros and fitness-obsessed teens," as Consumer Reports journalist Paris Martineau put it, has transformed into a full-blown mass-market wellness movement. There's protein pastas, protein cereals, protein sodas, and even Starbucks protein cold foam.
We're going to be real with you: Prime Day deals on food aren't going to change your life. You're usually only saving a buck or two on snacks. That said, it is a great time to restock pricier pantry items or grab the things you use up quickly. Think protein powders, greens blends, and the protein bars you eat every day for breakfast. We also spotted some solid discounts on our favorite electrolyte powders (which somehow cost as much as wine these days?).
I drink a protein shake every morning. It's not because I'm ripped or swole (although, of course, I am) but it's fast, easy, and doesn't spike my blood sugar. I can throw a handful of berries and peanut butter into the blender to get some fiber and vitamin intake while I'm hustling my kids around the house to get them to school in the morning. You're probably eating enough protein anyway.