UX design
fromMedium
1 day agoMost products don't need tone of voice - they need a point
Focus on practical content that aids user tasks rather than on tone or personality.
Santa Cruz de Tenerife is one of the most idyllic cities in the Canary Islands. At its heart stands the jewel - the Auditorio. It's a place where talent from both worlds, New and Old, comes together. A theatre, opera, dance, and music heaven.
Her payment form wasn't connecting to the payment processor, and every attempt ended in an error message that made no sense. I understood her frustration. As a founder myself, I was acutely aware of the pain of trying to run a business and feeling like nothing was going your way. When I dug into her form, I found the problem a few minutes later: a mismatch between test mode and live credentials.
Maybe this stake is more prominent in start-up environments, where new ideas surface every day and the opportunity for growth is potentially wider. Philosophies like "Build fast, fail fast" are at the core of an agile mindset, helping us determine whether an idea is viable in the early stages or whether a pivot is necessary to achieve the desired numbers and experience.