#product-expansion

#product-expansion

Seun Sodipo is the new chief financial officer at Plaid, a fintech startup that connects financial institutions. Sodipo brings a seasoned background in guiding high-growth businesses through strategic transformation and scaling. Seun Sodipo, CFO of Plaid Previously, Sodipo served as CFO at Glossier, where she led the company's evolution from a direct-to-consumer pioneer to a fast-growing omnichannel beauty brand across North America and Europe.

Constant growth and scaling are probably the dream of any modern entrepreneur. This stimulates an increase in the customer base and orders, and as a result, allows the company to generate more revenue. However, achieving these goals requires a lot of effort using relevant tactics. Don't focus on what worked in the past. Instead, use only tested strategies that have proven their effectiveness nowadays. As a small spoiler, we would like to advise you to focus on promoting online sales channels, implementing enterprise AI solutions, and expanding your product range as your capabilities grow. Where to look for new opportunities? How to expand your company? We will try to answer these questions in detail in this article, sharing with you the five best strategies for company growth in 2025!