"Its mayo is the first commercial mayonnaise made with 100% unrefined oils, and he said he wanted the Garlic Aioli to taste "like your Spanish mother-in-law's aioli." (Considering Benin has a Spanish mother-in-law, he's a relatively trustworthy source on that one.)"
"Olive oil was exciting to us because there's so much longevity to it-we're a part of a really big whole with a lot of history. We feel the same way about mayonnaise."
Graza, known for its squeeze bottles of extra-virgin olive oil available in over 28,000 stores, is entering the mayonnaise market with three new products: Original, Garlic Aioli, and Fancy variants. Available in both plastic squeeze bottles and glass jars, these mayonnaise products began rolling out to Whole Foods and other retailers in January. Graza's mayo distinguishes itself as the first commercial mayonnaise made with 100% unrefined oils. CEO Andrew Benin emphasizes the brand's commitment to quality and authenticity, particularly with the Garlic Aioli, which aims to replicate traditional Spanish preparation. The expansion into condiments represents another category where Graza seeks to establish its premium positioning and brand identity.
Read at Fast Company
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