"According to an Instagram post by Snackolator, Crumbl is working on releasing a new line of donuts, complete with 12 different flavors. While a good number of fans seem excited by the notion of Crumbl donuts, other commenters decried the idea, writing that introducing donuts was unnecessary. In addition to a couple of social media users saying the brand was "doing too much," another person said Crumbl was "overstretching [itself]" and wondered if it was having an "identity crisis.""
"If the donuts do indeed make their way to Crumbl, some customers are concerned about the toll it could take on employees. Commenters pointed out that the company would wear itself thin with another dessert, while others questioned if Crumbl would install fryers at 1,100 locations and counting, or ship in frozen donuts that will simply be baked. Given that the Utah-based brand hasn't announced any intentions of releasing donuts, the mock-up could seem like a well-made AI creation."
Crumbl is reportedly developing a new line of donuts with 12 flavors, according to an Instagram post by Snackolator. The proposed flavors include strawberries & cream, s'mores donut, cookies & cream, chocolate glazed, cookie butter, cinnamon crunch, glazed, raspberry cheesecake, maple glazed, caramel shortbread, jelly, and strawberry glazed. Reactions among customers are mixed: many are excited while others call the idea unnecessary, saying the brand is "doing too much," "overstretching [itself]," or experiencing an "identity crisis." Some commenters expressed concern about employee workload and whether stores would install fryers at over 1,100 locations or ship frozen donuts for baking. The images originated from Crumbl's app flavor-request feature and lack timing details.
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