"The Grateful Dead has transcended into cultural icons and are understood even by those who haven't heard their music. As Verve was born out of a love for music, it only makes sense that we bring to life something special for one of music's most influential forces and dedicated fan bases."
The collaboration brings the same Nature's Path commitment to organic farming, environmental sustainability, and tasty goodness its customers have always expected - but in big Costco bags at relatively affordable prices.