Verve Coffee Roasters has partnered with the Grateful Dead to introduce a limited-edition coffee titled Grateful Dead Morning Brew. This specialty brew, made from organic coffee sourced from Ethiopia, captures the band's free-spirited essence, delivering a rich flavor. The launch also features limited-edition merchandise that reflects the Dead's iconic branding. Celebrating the band's historical connection to Santa Cruz, the coffee's packaging boasts art that evokes nostalgia. This brew marks Verve's first certified organic coffee, aligning with their commitment to high-quality craft coffee and sustainability.
"The Grateful Dead has transcended into cultural icons and are understood even by those who haven't heard their music. As Verve was born out of a love for music, it only makes sense that we bring to life something special for one of music's most influential forces and dedicated fan bases."
"The coffee's packaging displays fresh pink hues that evoke a neon sunset, while referential artwork captures the carefree spirit of California's coast. The design honors the Dead's connection to Santa Cruz, offering a visual experience that's both nostalgic and inviting for fans of both brands."
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