New data indicates that use of Meta AI's mobile app for iOS and Android has seen a significant increase. According to a new analysis from market intelligence provider Similarweb, the app's daily active users across both platforms jumped to 2.7 million as of October 17, up from around 775,000 just four weeks ago. In addition, Meta AI's app installs are also up, reaching 300,000 new downloads per day, compared with under 200,000 daily downloads a few weeks ago.
In a joint statement between the AI company and the King Estate, the parties wrote that they "have worked together to address how Dr. Martin Luther King Jr.'s likeness is represented in Sora generations. Some users generated disrespectful depictions of Dr. King's image. So at King, Inc.'s request, OpenAI has paused generations depicting Dr. King as it strengthens guardrails for historical figures."
So I was intrigued when two new social networking experiences debuted in rapid succession in late September: Meta's Vibes and OpenAI's Sora. Thanks to the fact that both focus on letting people share AI-generated imagery, they compete directly with each other. But their all-AI format also sets them apart from existing social networks, where generative AI is most often a distraction from human contact, not the main attraction.
The firm estimates Sora's iOS app has pulled in a total of 164,000 installs during its first two days, September 30th and October 1st. The day-one figure puts Sora's debut ahead of the performance of other major AI app launches, including Anthropic's Claude and Microsoft's Copilot, and puts it on par with xAI's Grok launch. Meanwhile, OpenAI's ChatGPT and Google's Gemini iOS apps had a somewhat stronger launch, with each reaching at least 80,000 downloads on day one.