"The firm estimates Sora's iOS app has pulled in a total of 164,000 installs during its first two days, September 30th and October 1st. The day-one figure puts Sora's debut ahead of the performance of other major AI app launches, including Anthropic's Claude and Microsoft's Copilot, and puts it on par with xAI's Grok launch. Meanwhile, OpenAI's ChatGPT and Google's Gemini iOS apps had a somewhat stronger launch, with each reaching at least 80,000 downloads on day one."
"Since Sora is still invite-only, this may not be the fairest comparison, we'll admit. It's possible the new video app could have attracted even more installs if it were open to all users. Despite this restriction, it's a fairly strong showing for the new release, indicating demand for AI video tools in consumers' hands in more of a social networking-like experience."
Sora launched invite-only in the U.S. and Canada and reached 56,000 downloads on day one and an estimated 164,000 installs across its first two days. The app ranked No. 3 Top Overall on the U.S. App Store, according to Appfigures. The day-one performance exceeded several other major AI app debuts and matched xAI’s Grok, while OpenAI’s ChatGPT and Google’s Gemini each reached at least 80,000 day-one downloads. Invite-only status likely limited potential installs, yet strong early numbers signal consumer demand for AI video tools with social networking–like experiences. Appfigures compared U.S./Canada downloads due to varied geographic launch strategies.
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