"In September, OpenAI launched a way for users to generate a digital likeness of themselves they could use to create personalized deepfake videos. This is one of the core features in Sora, OpenAI's app for sharing AI videos inside a TikTok-style feed. The self-deepfaking feature was called "cameo," and with that standout feature, Sora quickly rose to the top of Apple's iOS download charts."
"This feature name led to a trademark lawsuit with Cameo, the app where fans can pay celebrities to record personalized videos. Now, because of the legal action, OpenAI has temporarily scrubbed the "cameo" branding from its Sora app. The app now refers to the feature as "characters." Creative originality is not achievable by generative AI, which is built on finding patterns in large datasets, and OpenAI seems to be matching this derivative vibe with its naming schemas."
"Discussions between Cameo and OpenAI have been "pretty non-existent," according to Steven Galanis, the CEO of Cameo. "They clearly knew Cameo existed. They knew we had trademarks on it," he said in a call with WIRED shortly after the judge issued the temporary restraining order. "They chose the name anyway." He sees this lawsuit as an "existential" battle over the word "cameo" and the app's brand he's built ov"
OpenAI released Sora with a feature that generates users' digital likenesses for personalized deepfake videos, originally named "cameo." The feature helped Sora rapidly climb Apple's iOS download charts. Cameo, the celebrity-video service, sued over trademark infringement and obtained a temporary restraining order blocking use of "cameo" or variations. OpenAI removed the branding and now labels the feature "characters." OpenAI also faced a separate restriction on using the name "io" for hardware after a lawsuit. Cameo's CEO reported little negotiation and characterized the suit as an existential fight over the brand. A hearing is set for December 19.
Read at WIRED
Unable to calculate read time
Collection
[
|
...
]