"Mark Cuban is diving headfirst into the AI video boom - and he says it's just for "fun." The billionaire investor and former "Shark Tank" star said on Thursday that his "Cameos are open" on OpenAI's video-generation platform, Sora - appearing to be one of the first major public figures to openly experiment with the tool. In posts on both X and Bluesky, Cuban told followers: "For those of you on Sora, my Cameos are open. Have at it.""
"In a separate X post, he added that users can join the platform with a personal invite code, writing: "My Sora cameos are going so well they gave me a code to share. Download Sora 2 and use MCUBAN as your invite code! Have fun!" The posts, viewed more than 800,000 times combined as of early Friday morning, suggest Cuban is actively promoting it to his social-media followers."
"Cuban told Business Insider it was "just me having fun," confirming that "anyone can use my likeness to make a cameo." Sora 2 has quickly become a cultural flash point. As Business Insider's Katie Notopoulos wrote last week, the app " feels like the future of AI we were promised" - delightful for making goofy, personal clips and "terrifying" because of how real those videos can look."
Mark Cuban opened his Sora Cameos to the public and encouraged followers to join using invite code MCUBAN. He confirmed the feature is for fun and allowed anyone to use his likeness to create AI-generated cameo videos. Posts announcing the open cameos appeared on X and Bluesky and received over 800,000 combined views early Friday. Sora 2 enables users to create hyperreal videos of themselves and others, enabling friends or anyone to adopt another person’s likeness. Rapid sharing produced a flood of meme-like clips featuring public figures and tech insiders, making the app a cultural flash point that mixes playful creativity with deepfake concerns.
Read at Business Insider
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