Sam Altman says that intellectual property is a lot trickier for video: 'The video feels much more real and lifelike'

"Video hits people, particularly rights owners, very differently than still images, it turns out,"

"If you make a funny image of someone versus a real video, the video feels much more real and lifelike, and there's a stronger emotional resonance,"

"Rights holders want a different approach. Most of the rights holders that I've spoken to are actually extremely excited to get their content in here. They just want to be able to set more restrictions than they would need for images because videos feel different."

AI-generated videos using recognizable characters have appeared in unauthorized scenarios across social platforms, often going viral. Rights holders perceive AI video as more lifelike and emotionally resonant than still images, prompting requests for different handling and more restrictions. Some rights holders express interest in having their content included but seek greater ability to set limits on character generation. OpenAI plans to provide rightsholders with more granular control over character generation in its Sora app. Viral examples include Sora-generated clips of SpongeBob and Pikachu being used in disturbing or unexpected contexts, attracting millions of views.

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