"Meta's new Vibes AI feed has about 2 million daily active users as of November 9 and grew about 1% from the previous week, according to internal data viewed by Business Insider. The numbers, which haven't been reported before, offer an early look at how many people open the dedicated AI video feed each day. Vibes, which Meta added to the Meta AI app in late September, just days before OpenAI debuted rival Sora, lets people create and scroll through AI-generated videos."
"For comparison - and because few companies publicly break out daily active users for individual products - Meta recently said its Threads app, which launched in July 2023, has 150 million daily active users. There are no publicly released daily active user figures for Instagram, Facebook, or OpenAI's new Sora app this year. Some external estimates help illustrate the broader landscape."
Meta's Vibes AI feed had about 2 million daily active users as of November 9 and grew about 1% week-over-week. Vibes was added to the Meta AI app in late September and enables users to create and scroll through AI-generated videos. Internal documents show which countries drive early growth, where usage is slipping, and how people engage by prompting the AI versus passive scrolling. External estimates show OpenAI's Sora averaged roughly 110,000 daily users in October and about 673,000 in November after public access. Meta's Threads reports 150 million daily active users, and Meta's family daily active people reached 3.54 billion in September 2025. Meta declined to comment; sources said Vibes usage continued to grow.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]