#media agencies

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#media-agencies
fromDigiday
1 month ago
Marketing

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

fromDigiday
3 months ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

fromDigiday
1 month ago
Marketing

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

fromDigiday
3 months ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

more#media-agencies
Business
fromDigiday
2 months ago

When should an agency go the ESOP route, and what are the risks?

ESOPs allow agency founders to sell their stakes to employees, fostering ownership and cultural retention.
Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: How Acadia is winning over creative work as well as media

Generative AI threatens traditional creative agency roles by enabling brands to create content through media agencies.
Media agencies like Acadia are expanding into creative services, attracting brands seeking streamlined solutions.
Marketing tech
fromDigiday
3 months ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
#advertising
fromDigiday
3 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromDigiday
3 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

more#advertising
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