Manchester focus: What does the city offer agencies and clients?

"I think the question is more what doesn't it offer, and the answer to that is very little. Not only do we have the capabilities here to match anywhere else in the UK, we are also used to doing things with quick turnaround and smaller budgets than the big London agencies. Pound for pound, I believe, Manchester offers the best creativity in the UK."

"Manchester is, in my humble opinion, the harbinger of some of the best talent in the UK and certainly at the forefront once you exclude London. There's a wealth of innovation; of small companies focusing on something and doing it really well; supported by a disproportionate amount of large, successful agencies to support and cultivate. To have so much talent and knowledge on tap in such a small area is impossible to replicate anywhere else ... especially once you realise that all of that is no more than a 10 minute walk away from a major train station."

Manchester ranks as the UK's second city for media and creativity and offers clients comparable capabilities to London. The city contains a concentrated pool of talent, from specialist small companies to large successful agencies, fostering innovation and focused expertise. Agencies in Manchester deliver high creativity with quicker turnaround times and often smaller budgets, making work cost-effective. Strong transport links and proximity to major stations enhance accessibility. Clients can access a diverse range of agency types and powerful media-buying skills outside London, benefiting from local industry knowledge and an established creative culture rooted in music, fashion and industry.

Read at The Drum