#market-consolidation

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AdExchanger
1 month ago
Marketing tech

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem. [ more ]
Coindesk
1 month ago
Cryptocurrency

Crypto Has 'Too Many Tokens' and Mergers Are Coming

Projects with commoditized technology at risk of takeover.
M&A in various crypto sectors amidst token proliferation. [ more ]
AdExchanger
2 months ago
Marketing

CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment" | AdExchanger

CDPs facing challenges despite high market penetration
Marketers turning to other platforms like ABM, marketing automation, and personalization engines [ more ]
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