The Chinese car market, particularly in plug-in vehicles, is experiencing consolidation as smaller brands struggle for survival amid a maturation phase. A report indicates that out of more than 100 car manufacturers, only 10% may remain viable in the coming decade due to challenges such as profitability and market saturation. Recent bankruptcies highlight this trend, with significant elimination of brands expected. The historical context of car manufacturer consolidation, similar to trends seen in the U.S. during the early 20th century, reinforces the likelihood of eventual dominance by a few larger companies in China.
The Chinese car market is seeing unprecedented growth, boasting an explosion of car brands vying for consumer attention; however, maturity in the market indicates brand survival is uncertain.
A report from AlixPartners suggests that out of 129 current plug-in car manufacturers in China, only about 15 will survive into the next decade.
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