"These alternating launches will then be repeated in future years, and we'll no doubt see the difference between Apple's Pro and other iPhone models accentuate over time. (The 20th anniversary iPhone might be part of this.) The Pro Max will likely be the most technology-packed smartphone money can buy, while the folding device is likely to be the most advanced device on the planet."
"Moving to split the release between mid-range and high-end launches means the company is deliberately putting distance between both types of iPhone. It also means bad news for some of the other mobile manufacturers who shore up their share with mid-range sales. Even as Apple's A-powered MacBook is coming to grab a slice of the healthiest part of the PC market (low/mid-range sales), the company is also moving to seize some of that part of the smartphone business."
Apple plans alternating mid-range and high-end iPhone launches that will accentuate differences between Pro models and other iPhones. The Pro Max is positioned as the most technology-packed smartphone, and a folding device is expected to be an exceptionally advanced product. Apple does not intend to update all models annually as the lineup diversifies. The move to split releases deliberately distances mid-range and high-end iPhones, threatening manufacturers that rely on mid-range sales. Apple's expansion into low/mid-range PC and smartphone segments will increase price pressure and could prompt consolidation among mid-tier competitors.
Read at Computerworld
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