Marketing
fromFast Company
3 hours agoWhy the future of brand trust is sensory marketing
Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
#logo-change
#logo-change
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#branding #marketing #brand-strategy #advertising #user-experience #marketing-strategy #ai #design #authenticity
fromItsnicethat
2 days agoElisava's Master's in Graphic Design is about what design can do for others, and what you can do for design
Elisava's Master's in Graphic Design is ingrained with societal, cultural and critical contributions to the creative industry, going beyond its aesthetic output while fostering self-awareness in creatives.
Barcelona
Design
fromdesignboom | architecture & design magazine
2 weeks agoa rich palette of saturated hues meet industrial precision in mara's renewed digital identity
Mara enters 2026 as a global interior design protagonist, expanding from office and hospitality into residential markets while strengthening its digital identity and sustainability commitment.
Design
fromThedrum
2 weeks agoAdmind's Employer Branding Campaign
Admind Branding & Communications launched a creative recruitment campaign using Polish illustrators to design posters reflecting company values, resulting in increased website traffic, social media followers, and successful hiring of talented designers.
Podcast
fromLennysnewsletter
3 weeks agoThis week on How I AI: Mastering Midjourney: How to create consistent, beautiful brand imagery without complex prompts
Jamey Gannon demonstrates a systematic workflow for generating consistent, high-quality brand imagery in Midjourney using mood boards, style references, and personalization codes rather than lengthy text prompts.
Fashion & style
fromThe Globe and Mail
4 weeks agoThe business of colour analysis is booming - again
Colour analysis, a 1980s trend, has resurged as a popular service where experts determine whether individuals are Winter, Spring, Summer, or Fall based on skin, hair, and eye undertones to guide personal styling choices.
#brand-identity
Graphic design
fromItsnicethat
3 weeks agoStrategy comes before style: Take a look at the branding work of creative group NA1
NA1 operates as a multidisciplinary collective prioritizing strategic brand building and authentic visual storytelling over fixed house styles, tailoring each project's approach to the client's core DNA.
fromFast Company
1 week agoWhy some brands are choosing slower, more expensive growth on purpose
"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."
Marketing
fromMedium
1 month agoDesigning useful ads
We've both fought against needless promotional content before and lamented that frontier AI platforms are falling into the same pattern. As designers and users, we've learned that "free" usually means putting up with interruptive, slightly creepy ads that feel more like a tax than a benefit - a frustration tax that now colors how we approach free‑tier services and now AI tools.
Artificial intelligence
fromFast Company
1 month ago5 ways to build a brand consumers find irresistible
This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.
Marketing
fromFast Company
2 months agoWhy you should treat your brand as an operating system
For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, they were usually talking about perception: how they looked in the market, how they sounded, how they were received. That framing made sense in a world where markets moved a little more slowly, organizations were stable, and leadership could afford to separate strategy from culture, product from meaning, execution from belief.
Marketing
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