"Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n' Shake called the new logo "a cheap effort to gain the approval of trend seekers." "Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away," Steak n' Shake said in a statement on X."
"On Monday, the Lebanon, Tennessee-based company emphasized that many things about Cracker Barrel won't change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants. Cracker Barrel also said it will continue to honor Uncle Herschel - the older man in the former logo, who represents the uncle of Cracker Barrel's founder - on its menu and on items sold in its stores."
Cracker Barrel introduced a simplified logo that removed the image of an older man in overalls and the words 'Old Country Store.' The rebrand includes updates to restaurants with lighter paint and modern furniture. The logo change triggered social media criticism, public backlash, calls for boycotts, and comments from figures including Donald Trump Jr. Rival chain Steak n' Shake publicly criticized the new mark. Shares dropped more than 10% since the logo was introduced on Aug. 18. The company apologized to fans, affirmed core traditions like rocking chairs and vintage Americana will remain, and said it will continue to honor Uncle Herschel on menus and store items while seeking to stay fresh and attract new customers.
Read at Boston.com
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