"We thank our guests for sharing your voices and love for Cracker Barrel, We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain. At Cracker Barrel, it's always been - and always will be - about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."
"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before."
"They thanked President Trump for weighing in on the issue of their iconic 'original' logo, They wanted the President to know that they heard him, along with customer response (the ultimate poll), and would be"
Cracker Barrel announced it will return to its original logo and keep the 'Old Timer' figure after reversing a branding update. The chain initiated a $700 million rebrand aimed at attracting younger customers and briefly removed the barrel and Uncle Herschel, using only the company name. Conservative influencers called for a boycott, prompting a 12 percent stock dip that later recovered partially. The company posted a message thanking guests and pledging to listen. Donald Trump and White House deputy chief of staff Taylor Budowich publicly weighed in and were credited with influencing the reversal.
Read at Advocate.com
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