"If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices, the company said Monday in a statement on its website. You've also shown us that we could have done a better job sharing who we are and who we'll always be. Cracker Barrel had taken heat in recent days when it announced a simplified logo featuring only the chain's name."
"The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture. Many on social media, including Donald Trump Jr, criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n' Shake called the new logo a cheap effort to gain the approval of trend seekers."
Cracker Barrel apologized to customers angered by its recently introduced simplified logo but confirmed the company will keep the change. The updated mark removed the older man leaning on a barrel and dropped the phrase 'Old Country Store' as part of a broader rebrand that includes lighter paint and modern furniture across restaurants. The redesign prompted social-media criticism, calls for boycotts and a more than 10% fall in shares since 18 August. Rival Steak n' Shake criticized the move as abandoning heritage. Cracker Barrel said it will retain rocking chairs, vintage Americana and continue honoring Uncle Herschel on menus and merchandise while pursuing younger customers.
Read at www.theguardian.com
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