California Governor Gavin Newsom's @GovPressOffice X account posted an all-caps, sarcastic rant criticizing Cracker Barrel's first logo change in nearly 50 years, comparing the new design to cheap Velveeta cheese from Walmart and urging the company to restore the prior logo. The post included the line "WOKE IS DEAD" and demanded the change be fixed. Consumer reaction appears negative, and Cracker Barrel shares fell significantly after the announcement. The social-media jab occurred amid heightened activity on the press office account, which also replied to a late-night attack from President Donald Trump with snowflake emojis.
WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA CHEESE FROM WALMART, THE PLACE FOR GROCERIES (AN OLD FASHIONED TERM)!!! FIX IT ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. GCN WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA CHEESE FROM WALMART, THE PLACE FOR GROCERIES (AN OLD FASHIONED TERM)!!! "FIX IT ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. GCN
Meanwhile, the logo change does not appear to be sitting well with consumers. Shares of Cracker Barrel stock have taken a significant dive since it was announced. The Cracker Barrel jab came on a busy day for the @GovPressOffice account. Earlier Thursday, President Donald Trump launched his first attack on Newsom since his press office took up the cause of sputtering out Trump-style X posts. @GovPressOffice responded to Trump's late-night screed within minutes with snowflake emojis. Watch above via Fox News.
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