#insights

#insights

The Chicago office has added Leah Hattendorf, senior vice president-planning, and Matt Sulzer, creative director. Hattendorf steps into a critical role leading the insights community, delivering on the agency's realistics process for clients and prospects. She was most recently at the creative Chicago shop The Escape Pod, and before that at JWT New York, DDB and FCB Chicago. Her client background is a match for Current, with CPG, food, home and insurance expertise.

The pre-mortem method involves team members imagining a project failure and identifying reasons for that failure, usually surfacing unexpected and valuable issues.