#insights tag - Briefly

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

Marketing

fromMarTech

3 months ago

You no longer have to choose between insight and impact | MarTech

Integrate qualitative depth and quantitative scale as complementary approaches to understand the same people, products, and markets.

fromThe Drum

4 months ago

Current Marketing hires two in Chicago and two in New York

The Chicago office has added Leah Hattendorf, senior vice president-planning, and Matt Sulzer, creative director. Hattendorf steps into a critical role leading the insights community, delivering on the agency's realistics process for clients and prospects. She was most recently at the creative Chicago shop The Escape Pod, and before that at JWT New York, DDB and FCB Chicago. Her client background is a match for Current, with CPG, food, home and insurance expertise.

Marketing

Online marketing

fromPractical Ecommerce

5 months ago

New GSC 'Insights' Show Trends, Status

Google Search Console Insights provides quick-clicks and impressions trends, surfaces top and trending pages and queries, and flags 100% click losses that may indicate deindexation or issues.

Science

fromPsychology Today

8 months ago

How I Became a Naturalistic Researcher

Naturalistic approaches to research can yield profound insights into decision-making that controlled experiments cannot.

Marketing

fromSouth China Morning Post

9 months ago

How resilient brands grow in volatile times

Trust in brands drives resilience and growth even during economic cutbacks.

fromPsychology Today

9 months ago

Double-Barreled Pre-Mortems

The pre-mortem method involves team members imagining a project failure and identifying reasons for that failure, usually surfacing unexpected and valuable issues.

Business

#marketing

fromHubspot

10 months ago