"'Your content' The "Your content" pane shows pages with the most organic clicks, as well as those trending up or down compared to the previous period (7 days, 28 days, or 3 months). I focus here on the pages whose clicks are trending down. Each URL is worth exploring. I start with those that lost 100% of clicks, as it could indicate a technical glitch. A quick use of the " URL inspection " tool will confirm indexation, or not. Clicking a URL in the report produces the "Performance" section, which shows additional data."
"'Queries leading to your site' This section shows click performance by query: "Top queries," those that drove the most clicks during the reporting period. "Trending up" queries are those that had the largest percentage increase in clicks as compared to the previous period. (New pages include a notation "Previously 0.") "Trending down" queries are the most critical, especially those that lost 100% of clicks."
Google relaunched the Insights section in Search Console to give a compact view of clicks and impressions trends. The report shows only two organic metrics: clicks and impressions. Many sites show declining impressions, likely due to the removal of the &num=100 URL parameter that filtered out bot searches. The Your content pane lists pages with the most clicks and those trending up or down; 100% click losses merit URL inspection to verify indexation. The Queries leading to your site report highlights top, trending up, and trending down queries, with 100% losses often indicating deindexation while typical declines may result from AI Overviews.
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