#qualitative-research

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Conducting B2B Market Research the Right Way - Here's Everything I've Learned

Effective B2B market research involves understanding complex buyer needs to tailor marketing strategies and improve positioning in the marketplace.
#marketing-strategies

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.

Marketing Mastery: Merging Numbers & Narratives

Combining quantitative and qualitative research for a comprehensive understanding of consumer behavior
Tech enhancement through advanced analytics and AI technologies

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.

Marketing Mastery: Merging Numbers & Narratives

Combining quantitative and qualitative research for a comprehensive understanding of consumer behavior
Tech enhancement through advanced analytics and AI technologies
moremarketing-strategies
#artificial-intelligence

Something felt 'off' - how AI messed with our human research, and what we learned

Artificial intelligence (AI) tools like TLDRthis and Inciteful are changing the landscape of research.
AI is seen as a potential replacement for humans in outlining and explaining concepts, but challenges remain for qualitative research.

Can we trust AI in qualitative research? (opinion)

AI lacks the human perspective essential for qualitative social research due to the importance of researcher positionality.

Something felt 'off' - how AI messed with our human research, and what we learned

Artificial intelligence (AI) tools like TLDRthis and Inciteful are changing the landscape of research.
AI is seen as a potential replacement for humans in outlining and explaining concepts, but challenges remain for qualitative research.

Can we trust AI in qualitative research? (opinion)

AI lacks the human perspective essential for qualitative social research due to the importance of researcher positionality.
moreartificial-intelligence

Qualitative Data Analysis: Going Beyond Numbers to Decode Consumer Motivation

Qualitative research is essential for understanding consumer motivations and enhancing business strategies.

The Phenomenon of Acquired Brain Injury Recovery

Examining John Famechon's recovery reveals the potential for rehabilitation to significantly alter outcomes for brain injury survivors.
#ux-research

My favorite UX research books & why I love them

The importance of qualitative research in UX and prioritizing practical insights over extensive processes.

My favorite UX research books & why I love them

Books about qualitative research can significantly enhance a UX researcher's skills.
Practical insights from related fields are important for effective UX research.
Collaboration with SMEs and startups can provide hands-on research experience.

My favorite UX research books & why I love them

The importance of qualitative research in UX and prioritizing practical insights over extensive processes.

My favorite UX research books & why I love them

Books about qualitative research can significantly enhance a UX researcher's skills.
Practical insights from related fields are important for effective UX research.
Collaboration with SMEs and startups can provide hands-on research experience.
moreux-research
#user-experience

Mastering qualitative user research: The gateway to exceptional usability

Qualitative user research is essential for understanding user motivations and enhancing product design.

Mastering qualitative user research: The gateway to exceptional usability

Qualitative user research reveals deeper user insights, essential for creating products that function well and delight users.

Mastering qualitative user research: The gateway to exceptional usability

Qualitative user research is essential for understanding user motivations and enhancing product design.

Mastering qualitative user research: The gateway to exceptional usability

Qualitative user research reveals deeper user insights, essential for creating products that function well and delight users.
moreuser-experience

Cannabis could help people cut down or stop opioid use, research shows

Cannabis may assist in reducing opioid use, supported qualitatively by USC research on drug user experiences.

Moderated usability testing: All you need to know - LogRocket Blog

Moderated usability testing informs UX designers and validates assumptions, providing deep insights compared to unmoderated tests.
#data-storytelling

The most critical lesson about Data: think indirectly

Designers often struggle with data due to a lack of understanding on how to start thinking indirectly about data.

Want to convey how bad a user experience is? Talk about the user's emotion

Prioritize showcasing user emotions in research presentations.
De-emphasize focusing solely on user counts in research, consider implications for audience interpretation.

The most critical lesson about Data: think indirectly

Designers often struggle with data due to a lack of understanding on how to start thinking indirectly about data.

Want to convey how bad a user experience is? Talk about the user's emotion

Prioritize showcasing user emotions in research presentations.
De-emphasize focusing solely on user counts in research, consider implications for audience interpretation.
moredata-storytelling

Benchmarking: how to provide valuable comparisons around UX research

Comparison gives meaning to data during redesign
Benchmarking helps provide a comparison point for qualitative research

Can vague go viral for Gen Y?

Millennials, including Gen Y, have varying attitudes towards marketing content on social media platforms like Facebook, Instagram, and Twitter, based on resonance with their interests and values.

The Hitchhikers guide to user research

Formulate a clear and focused research question to build a solid research thesis and ensure a targeted approach.

This database of AI tools has helped social science research worldwide

AI tools are efficient for analyzing large amounts of text, aiding in research dissemination for social scientists.
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