#qualitative-research

[ follow ]
The Conversation
2 months ago
Artificial intelligence

Something felt 'off' - how AI messed with our human research, and what we learned

Artificial intelligence (AI) tools like TLDRthis and Inciteful are changing the landscape of research.
AI is seen as a potential replacement for humans in outlining and explaining concepts, but challenges remain for qualitative research. [ more ]
Medium
2 months ago
UX design

Want to convey how bad a user experience is? Talk about the user's emotion

Prioritize showcasing user emotions in research presentations.
De-emphasize focusing solely on user counts in research, consider implications for audience interpretation. [ more ]
Medium
3 months ago
UX design

Benchmarking: how to provide valuable comparisons around UX research

Comparison gives meaning to data during redesign
Benchmarking helps provide a comparison point for qualitative research [ more ]
CMSWire.com
2 months ago
Marketing

Marketing Mastery: Merging Numbers & Narratives

Combining quantitative and qualitative research for a comprehensive understanding of consumer behavior
Tech enhancement through advanced analytics and AI technologies [ more ]
[ Load more ]