Deliverability
fromSearch Engine Roundtable
3 days agoGoogle Business Profiles May Call, Text or WhatsApp To Confirm Business Details
Google may verify business details via automated messages to the verified phone number on Business Profiles.
But now Google is also using AI to generate a list of services a local business offers. The AI-generated service list for Google local business panels was spotted by Joy Hawkins who wrote on X, "Google is now showing AI-generated services on knowledge panels for small businesses. The description is also AI-generated." Here is her screenshot: She also posted a video of it in action: Google is now showing AI-generated services on knowledge panels for small businesses. The description is also AI-generated.
GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods. Michel van Luijtelaar wrote on LinkedIn, "Google Reviews are disappearing, and it's not random." He said: Review deletions are accelerating 5-star and 1-star reviews are most affected In English-speaking markets, positive reviews are disproportionately removed. In Germany, legal takedowns are erasing negative reviews at scale.
The Google August 2025 spam update touched down very quickly and is already stirring things up. Google is testing rounded snippet designs. Google Business Profiles NMX shows a new Profiles button for some. Google added guidance for JavaScript-based paywalls. Bing Webmaster Tools sitemaps sometimes is not showing the index coverage button. And I posted the weekly SEO video recap. Search Engine Roundtable Stories: Google August 2025 Spam Update Impact Felt Quickly
We're seeing a huge surge of Google updating social media links on Google Business Profiles in our Whitespark Local Platform software. Hundreds of locations (maybe thousands). It's like: "We gave you the chance to update these yourself, but you didn't, so we're taking matters into our own hands."