Beginning June 25, 2025, many local SEOs reported significant declines in impressions and clicks from Google Business Profiles. This drop was noted across various clients and industries. Forum activity indicates widespread concern about this issue, with observations of consistent declines noted by several users, including Veronica and Willy Evans. Some speculate this may stem from a data reporting glitch rather than a ranking change, with actions and engagement remaining steady despite impression drops. There is currently no confirmation from Google regarding the cause of these declines.
Veronica wrote, "We are seeing a drop in impressions both on Search Desktop and Search Mobile starting from June 25th. The decline is common across clients from different categories and with varying numbers of retail locations."
Sophie at GMBAPI post "We spotted a noticeable decline in both mobile and desktop search impressions across multiple GBP accounts on June 25th, but actions and engagement stayed steady."
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