Google has introduced a new metric called 'Chat Clicks' in the performance reports of Google Business Profiles. This feature tracks the number of clicks from chat conversations appearing in local and Maps results on Google Search. There is some uncertainty regarding whether this is a new feature or simply a relabeling of the previous Messaging Clicks report. Users also need to enable chat in their Business Profiles to access this new data, as indicated by discussions in online forums and observations from industry professionals.
Google's introduction of 'Chat Clicks' in Business Profiles performance reports indicates a significant enhancement in tracking user engagement from chat interactions between businesses and customers.
The addition of this feature could help businesses evaluate the effectiveness of their communication strategies within Google Search and Maps.
Brandon Schmidt observed that this new metric appears to be a relabeling of the existing Messaging Clicks report, raising questions about its unique impact.
If you don't see the 'Chat Clicks' data, it's likely because chat has not been enabled in your Google Business Profile settings.
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