"Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors - amongst other suggestions and insights. This was spotted by OMG National on X who credited @William_SEOPro. Here is the new Insights button: When William clicked on this button, he was presented with profile suggestions including: Get more reviews Add updates to your profile"
"In the old days, the Performance tab was called Insights and it was just analytics data. This is different, this is new. Forum discussion at X."
Google is testing a new Insights feature for Google Business Profiles that delivers actionable profile suggestions. The new Insights button surfaces recommendations such as getting more reviews, adding profile updates, and showing what's new to visitors. OMG National reported the discovery on X and credited @William_SEOPro for the screenshot. The new Insights differs from the older Performance tab, which provided analytics data; the update shifts toward offering guidance and prompts to help business owners improve profile engagement and keep information current. The suggestions target reviews, updates, and visitor-facing content.
Read at Search Engine Roundtable
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