#ferrari

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mercedes
The Drum
2 months ago
Marketing

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Lewis Hamilton's move to Ferrari initially seemed incongruent due to his strong association with Mercedes, but the unexpected nature of the partnership can be its brilliance.
Perfect brand partnerships are not always obvious, and the real magic often lies in the unique and unexpected combinations that challenge traditional perceptions. [ more ]
Who What Wear
3 months ago
Fashion & style

My Ferrari-Red Shopping List for Anyone Following Lewis Hamilton to His New Team

Lewis Hamilton is leaving Mercedes and joining Ferrari at the end of 2024
Hamilton's move to Ferrari is generating a lot of excitement among fans [ more ]
www.nytimes.com
5 months ago
Cars

Two Storied Names in Racing, Ferrari and Mercedes, Seek to Bounce Back

Ferrari and Mercedes, two of the oldest and most successful teams in Formula 1, struggled in the 2023 season.
Both teams had high hopes for their cars but were unable to challenge Red Bull. [ more ]
moremercedes
London Business News | Londonlovesbusiness.com
1 week ago
Business

Will Hamilton save Ferrari?

Ferrari founder's philosophy: Always deliver one less car than demand. [ more ]
www.esquire.com
1 week ago
Cars

Ferrari's New 12Cilindri is a Tribute to Grand Tourers and the Space Age

Ferrari unveils gas-powered V12 amidst impending electrification of car industry. [ more ]
New York Post
3 months ago
Cars

Collection of 22 'highly rare' luxury cars, including Porsches and Ferraris, found in old warehouse

Rare collection of 16 Ferraris and 6 Porches found in an old warehouse in Belgium.
Cars, including Ferrari Testarossas and Porsche 911s, were in fantastic condition and will be restored and sold. [ more ]
www.nytimes.com
2 months ago
Europe news

Thieves Stole a Formula 1 Driver's Ferrari. It Turned Up 28 Years Later.

Gerhard Berger's Ferrari Testarossa was stolen at the 1995 San Marino Grand Prix and recovered after 28 years.
The stolen Ferrari was found being sold in Britain after being sent to Japan right after the theft. [ more ]
www.theguardian.com
2 months ago
London

Ferrari stolen from F1 driver Gerhard Berger recovered 28 years later

Scotland Yard recovered a special edition Ferrari belonging to Gerhard Berger after 28 years.
The stolen red F512M Testarossa was worth 350,000 and was about to be sold to a US buyer in the UK. [ more ]
London Business News | Londonlovesbusiness.com
2 months ago
Marketing

Controversies surrounding Elon Musk have affected the electric car maker's reputation

Mercedes-Benz regains top spot from Tesla in brand value ranking.
Ferrari solidifies its position as the strongest automotive brand worldwide. [ more ]
HuffPost
3 months ago
Film

Penelope Cruz Reveals Fear Of Driving, Says Sister Was 'Run Over By A Car'

Penélope Cruz opens up about her fear of driving, which stems from a traumatic event in her childhood.
Cruz discusses her hypersensitivity and the challenges of balancing her emotions in her career. [ more ]
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