"Ferrari is on the verge of unveiling its first all-electric car, the Luce. When the big reveal happens on May 25, it will cement electrification at the highest levels of automotive performance."
"The glimpses of the Luce that have been released so far are causing quite a stir due to its radically new design language. For that, you can thank Marc Newson."
"Newson is one of the designers Ferrari tapped to make sure the Luce wasn't just another forgettable electric car; along with famed Apple designer Jony Ive, they've been collaborating with Ferrari for five years on every dimension of the new car's design."
"Just as the Ferrari Luce isn't Newson's first dance with the luxury stalwart, it's also not his first time sculpting sheet metal."
Ferrari will unveil its first all-electric car, the Luce, on May 25, showcasing a blend of electrification and traditional automotive performance. The design, led by Marc Newson and Jony Ive, aims to create a unique identity for the Luce, distinguishing it from typical electric vehicles. Newson's previous collaborations with Ferrari include an aluminum engine case design. His earlier work, the Ford 021C, reflects innovative ideas that resonate with current automotive trends, emphasizing the evolution of car design in response to changing consumer expectations.
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