Ferrari's New Jony Ive-Designed EV Is Swathed in Glass and Aluminum

"While the exterior is still under wraps, Ferrari has unveiled the interior of its upcoming electric vehicle designed by LoveFrom, the creative firm of Apple's former chief designer, Jony Ive. It may not turn out quite like the Project Titan car Apple worked on for a decade then killed in 2024, but it sure does look like it has similar DNA."

""We are entering a new era in Ferrari," the company's CEO Benedetto Vigna said at the unveiling, which took place last week at San Francisco's pyramid-shaped Transamerica building. Vigna also revealed that Ferrari has changed the EV's name. It is now officially called the Ferrari Luce-the Italian word for "light," pronounced loo-chay. "This is a project that will enlighten our future, our road ahead," Vigna said."

Ferrari scaled back EV plans at the end of 2025 but continues to prioritize its first full electric model as a major 2026 launch. The interior of the upcoming electric vehicle was revealed, showcasing a minimalist, Apple-like design created by LoveFrom, the firm associated with former Apple chief designer Jony Ive. The EV's official name is Ferrari Luce, Italian for "light", replacing the earlier Elettrica nickname to emphasize Ferrari character over electrification. The interior reveal is the second of a three-part rollout; powertrain details were disclosed in October and the exterior will be revealed in May.

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