After a hiatus since 2015, Hot Wheels has rekindled its partnership with Ferrari, resulting in fresh designs that cater to collectors and enthusiasts. The new collection launches with two limited-edition, intricately detailed 1:64-scale die-cast models, including the Ferrari 312 P and the 499P Modificata. Mattel's Ted Wu describes the collaboration as a return to form, emphasizing the iconic nature of both brands. The creative process, however, is complex and requires more than simply scaling down 3D data, highlighting the craftsmanship involved in these miniature models.
So I was personally shocked to learn that, until recently, Hot Wheels hadn't made a mini Ferrari of their own since 2015. For undisclosed reasons, the two companies had let their licensing agreements lapse, leaving an entire generation of kids denied miniature SF90s, F8s, classic Testarossas and my beloved Berlinetta Boxers.
Honestly, Ferrari is just such a huge brand and we pride ourselves in working with every OEM, so something felt missing. It's a nice reunion for the two brands that, as we've said, are iconic.
The new Ferrari Hot Wheels collection will feature a variety of vehicles at different price points, but it all kicks off with a coveted set of two limited-edition, 1:64-scale die-cast cars: the Ferrari 312 P, a reissue of the Hot Wheels brand's first-ever Ferrari model; and a 499P Modificata.
Folks think you just take the 3D data and shrink it down 64 times. Obviously if that were the case, it wouldnât be as easy as youâd think.
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