""This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse's line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design, and best-in-class driving thrills, it unites Ferrari's racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari's determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead - and Luce embodies that mindset.""
"Ferrari, the Italian supercar maker, has revealed the name, interior, and interface design of its first-ever electric vehicle project, the Luce, initiating a new chapter in the rich history of the company's automotive books. This is the first time Ferrari has revealed such intimate details regarding its introductory EV offering, which has been in the realm of possibility for several years."
Ferrari unveiled the Luce as its first electric vehicle and positioned the name as a vision that extends the brand's legacy rather than closing it. The Luce aims to deliver cutting-edge technology, unique design, and best-in-class driving thrills while preserving Ferrari's performance standards. Ferrari collaborated with LoveFrom, led by Sir Jony Ive and Marc Newson, to design materials, ergonomics, interface, and overall user experience. The project aligns with broader supercar industry moves toward electric powertrains that emphasize speed and acceleration and seeks to unite racing heritage with contemporary lifestyles.
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