I'm fascinated with moments of truth. In a lifetime, how many moments of truth might there be? It's probably less than 20, or maybe less than a dozen. There's just not that many of them. Learning to identify a moment of truth is an incredibly important skill-whether it's deciding where to live, who to marry, choosing a career, or what kind of company to start.
When Nokia was still the king of mobile phones in the late 2000s, its strategy seemed bulletproof. It was everywhere. It had the tech; it even had the market share. But as consumer preferences started shifting, internal teams couldn't agree on whether to invest in Symbian improvements, hardware design, or a new platform. On top of that, leadership failed to align engineers, designers, and market planners. Slowly but surely, Nokia started losing ground.