"Not long ago, I was at a dinner event - the kind with monogrammed name cards, three forks and someone at the front delivering what sounded like a polished, TED-ready speech. The person could have spent hours carefully preparing their remarks - but the table chatter that followed went straight to the point: "That was definitely written by AI." Whether it was or not didn't really matter. What stuck with me was this: the creative process - once valued, defended and painstakingly lived through - is now something people assume we're skipping entirely."
"For much of my career, success was earned through detailed strategy documents. These took time - weeks, sometimes months - and involved actual thinking: research, analysis, interviews, coffee-fueled synthesis. You shaped a point of view. You sharpened a recommendation. And you presented it with conviction."
"If machines can handle analysis, research and even presentation, what's left for us to do? This is where things get interesting. Because AI isn't replacing all of us - at least, not yet. But it is forcing us to shift where we focus. And for many in the middle rungs - consultants, managers, analysts - this means developing a new edge: not in ideas, but in action."
The creative process is increasingly assumed to be bypassed as AI produces polished outputs that resemble human work. Traditional career progression relied on lengthy strategy documents created through research, analysis, interviews and synthesis over weeks or months. Those documents crystallized points of view, sharpened recommendations and were presented with conviction. AI now handles much of the analysis, research and presentation tasks, enabling junior staff to generate passable outputs quickly. The emerging human advantage lies in executing ideas and taking action, requiring professionals to develop stronger operational and implementation skills.
Read at Entrepreneur
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